About Victoria
After discovering how great period pants are in Australia, I realised how underserved the UK market was, with few options, most of which being plain black. I decided to challenge this, creating highly functional garments which women also enjoy wearing.
Bloom Underwear strives to create women’s underwear that is stylish, comfortable and functional. We aim to create panties women love to wear regardless of their cycle and to support a future world where both women’s health and the environment are prioritised.
